THE INFLUENCE OF DIGITAL MARKETING, INFLUENCER MARKETING ON PURCHASE INTENTION THROUGH CONSUMER ATTITUDE MEDIATION (SURVEY OF GEN Z USERS OF SHOPEE APPLICATION IN SLEMAN DISTRICT)

The rapid development of digital technology has significantly changed consumer behavior, especially among Generation Z in Indonesia.This study aims to examine the effect of digital marketing and influencer marketing on purchase intention, with consumer attitudes as a mediating variable, in the context of Shopee application users in Sleman Regency.D

The purpose of the study is to update and historiographically summarize publications devoted to the study of the characteristics of the pedagogical and educational activities of Russian emigrant musicians in the United States during the first wave of Russian emigration (1918 - late 1930s), as well as its consequences.The sources of this work were a

The emergence of communication networks has resulted in a system of content-based networks.Therefore, a novel network design called Information-Centric Networking (ICN) promotes the efficient transfer of content objects, whereas Named-Data Networking (NDN) is one of the most southwestern aztec rug promising candidates.While migration from Internet

During autumn in the temperate zone of both the new and old world, bats of many species assemble at underground sites in a behaviour known as swarming.Autumn swarming behaviour is thought to primarily serve as click here a promiscuous mating system, but may also be related to the localization and assessment of hibernacula.Bats subsequently make use